In October this year, Netflix announced a new subscription plan called Basic with Ads. The new Netflix Ad-Based Subscription was launched on November 3 in 12 countries/regions. In the US, the plan costs $6.99 per month. In announcing the news, Netflix claims it now has the confidence to offer every fan a corresponding price and plan. The initial 12 countries to enjoy this subscription plan are
- South Korea
- United Kingdom
- United States
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Because younger people tend to watch less TV, they are not as exposed to TV commercials as older people. Netflix says the basic subscription with ads is a good thing for advertisers. This is because they will be able to show their products and services to more people. Viewers using this subscription will see 15- or 30-second commercials that run before and during shows and movies.
Netflix ad-based subscription supports only 720p
Advertisers targeting Netflix viewers will be able to control which shows their ads appear on. They can target specific countries and genres to prevent ads from running on shows that contain content such as sex, nudity or violence. These controls should help brands avoid controversy and help target the audiences most receptive to their ads. Netflix’s ad-containing subscription limit only supports 720p. Some movies and TV shows will be unavailable due to licensing restrictions. Ad-based subscriptions will not support downloading movies and TV shows for offline viewing.
Netflix has had some ups and downs with respect to its subscribers. Early this year, the streaming platform recently lost millions of subscribers. However, in the third quarter of this year, it regained 2.41 million subscribers. This is more than double Wall Street’s expectations. Much of the company’s growth comes from the Asia-Pacific region. Netflix has confirmed changes in the charges when users share their accounts. Once you share your account passwords with others outside the family, the company will charge users additional fees.